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Content lives in many different places and can be analyzed in a number of different ways. blinkx understands this challenge and works to maximize the potential of video assets: how they can be used and viewed, as well as how they can be searched, discovered and organized. From the digital domain of the Internet and content management systems, to offline tapes, disks and broadcast signals, blinkx will identify and extract video assets from any storage system or packaging.
blinkx's unrivaled search and discovery capabilities help convert visitors to viewers. Advanced functionalities include metadata creation, accurate and implicit user profiling, a content recommendation engine and automatic text-to-video linking. Each works to tailor search results and display methods to relevant audiences, which improves the user experience and engagement with content.
blinkx AdHoc is the first contextual advertising platform for online video, designed to place highly relevant ads against TV and video on the Web. AdHoc is unique because it leverages blinkx's patented speech recognition, visual analysis and concept recognition technology to match compelling, customized TV-style ads to video, resulting in higher monetization of content, more effective marketing for advertisers and a relevant, non-disruptive experience for viewers.
Based on technology that was developed over 12 years at Cambridge University and is protected by more than 110 patents, the blinkx Advanced Media Platform is a suite of products that solves the problems inherent in processing, managing and monetizing rich media.
blinkx AMP automates traditionally expensive and time-consuming manual tasks including processing, analysis and tagging, and exposes the full potential of audio and video content.
From locating and processing online and offline content, and indexing it, to its presentation, monetization and delivery, blinkx AMP unlocks the true value of rich media and creates new opportunities for monetization.